Description
Use this when you need to set or review a product price. Enter the landed cost, proposed common consumer RRP and proposed wholesale price to compare the gross profit and margin retained by the brand through direct and wholesale sales.
The calculator also shows the stockist gross profit, margin and markup. If the proposed arrangement cannot support the required margins, it calculates the RRP needed and makes the commercial choices visible: reduce cost, increase RRP, revise the wholesale price, renegotiate the stockist margin or keep the product DTC-only.
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