About Jessica Okwabi
Global experience. Local understanding. Commercial clarity.
I’m a retail strategist with more than 15 years’ experience across Africa, the Middle East and Europe.
The perspective behind JOK
I understand the strategy and the reality of implementation.
I’ve led merchandising, retail operations, brand management and ecommerce work from the shop floor to director level. That experience shaped a consultancy approach that connects product decisions to the numbers, customer and operating model behind them.
JOK is built for ambitious founders who want direct thinking, stronger systems and commercially grounded decisions their teams can actually act on.
15+ years
Africa · Middle East · Europe
Retail director to strategic advisor
Core expertise
A full commercial view of the retail business.
Merchandise and assortment planning
Sales analysis and forecasting
Retail operations and systems
Ecommerce launches and optimisation
Customer experience
Team training and commercial capability
Ready when you are
Work with someone who understands both the ambition and the detail.
Tell me where you feel stuck and what you want to achieve. I’ll come back to you with the best next step.
Contact Jessica